BEYONCE SECURES £30m PEPSI DEAL
Posted on
Dec 11, 2012
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She is already one of the most recognisable faces in show business with a fortune of £200m.
But fans of Beyonce are likely to see much more of her after she signed a £30m deal to become the face of Pepsi.
Not
only will she appears in adverts for the soft drink, but in a first for
the company, her face will be featured on cans and bottles of the
drink.
While
other well known figures, such as David Beckham and Jennifer Lopez,
have been used in TV and magazine campaigns it is the first time that a
celebrity’s face will adorn the drink.
The limited edition cans will be released in March and sold worldwide, including the UK.
The
promotion will be kick started by Beyonce’s appearance in February
during the half time show at the Super Bowl, the world’s most watched
sports event with worldwide audience of over 500 million viewers.
Announcing the deal, Beyonce said: ‘Pepsi embraces creativity and understands that artists evolve.
‘As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.’
